INCREASED CONVERSION RATE BY 49% AS FLUTTERHABBIT SCALED TO 8 FIGURES
3 minutes read
CASE STUDY
$2,400,110
IN DENTAL NICHE
TIKTOK
INFLUENCER:
@LAURENGODWIN
Introduction
FlutterHabit, a rising star in the beauty industry, recognized the need to enhance their website’s conversion rates to grow from a 7 to an 8-figure business. With a great product but limited in-house design and development expertise, they turned to our agency for a comprehensive CRO solution.
The Challenge
The primary challenge was to maintain, and even increase, conversion rates while scaling up ad spend. As ad spend increases, the average visitor quality often decreases, leading to lower conversion rates. Our goal was to counteract this trend and support FlutterHabit’s ambitious growth plans.
Strategy and Implementation
Our team embarked on a series of A/B tests across FlutterHabit’s website, including the homepage, collections, product pages, navigation, and cart. We also designed and built channel-specific landing pages, optimized to convert diferent types of trafic more efectively. Our developers and designers worked closely to ensure these changes were not only aesthetically pleasing but also functionally efective.
OUR PRIMARY OBJECTIVES WERE AS FOLLOWS:
-
Increase SEO Ranking and Leadership -
Implementing Email Marketing Campaigns
-
Aggressively Boost Brand Awareness -
Fee Negotiation for ROI
-
Targeting Influencers
with Imperfections
Zoom Calls6.7M
TOTAL VIEWS
6.7M
Total impressions
13.4K
Link In BioClicks
463K
Total Engagement
$2.4M
Influencer MediaValue
CREATOR CAST
TIKTOK
INFLUENCER
@LAURENGODWIN
22.5M Followers
TIKTOK
INFLUENCER
@FRANCESCAFARAGO
3.3M Followers
TIKTOK
INFLUENCER
@PAIGEZILBA
11.7M Followers
YOUTUBE
INFLUENCER
@KAELYNGUTIERREZ
22.5M Followers
TIKTOK
INFLUENCER
@BBYGSHAI
9.4M Followers
TIKTOK
INFLUENCER
@ITJUST
8.5M Followers
YOUTUBE
INFLUENCER
@MEIASNOW
122k Followers
YOUTUBE
INFLUENCER
@DEANNDRANUNNERY
61k Followers
TIKTOK
INFLUENCER
@LAURENGODWIN
22.5M Followers
TIKTOK
INFLUENCER
@FRANCESCAFARAGO
3.3M Followers
TIKTOK
INFLUENCER
@PAIGEZILBA
11.7M Followers
YOUTUBE
INFLUENCER
@KAELYNGUTIERREZ
22.5M Followers
TIKTOK
INFLUENCER
@BBYGSHAI
9.4M Followers
TIKTOK
INFLUENCER
@ITJUST
8.5M Followers
YOUTUBE
INFLUENCER
@MEIASNOW
122k Followers
YOUTUBE
INFLUENCER
@DEANNDRANUNNERY
61k Followers
The results were transformative:
- Conversion Rate Growth: We successfully increased FlutterHabit’s conversion rate by 49%.
- Business Growth: Our eforts contributed significantly to FlutterHabit scaling from a 7 to an 8-figure business.
- Enhanced Customer Lifetime Value: By improving their subscription ofering, we helped enhance customer lifetime value, further driving business growth.
Conclusion
This project with FlutterHabit exemplifies our agency’s capability to drive significant growth in the ecommerce sector. Our tailored approach to CRO, combining strategic A/B testing with bespoke landing page design, proves to be a powerful formula for transforming conversion rates and business scale.
We love DTC Pages!
I really appreciate how easy it is to work with DTC Pages. They are open to hearing new ideas and are always bringing fresh eyes to the site in order to propose new tests. We are so lucky to have found them and look forward to the continued success they bring FlutterHabit.
Kendra DeYoung
Head of Growth, Flutterhabit
