INCREASED CONVERSION RATE BY 49% AS FLUTTERHABBIT SCALED TO 8 FIGURES

3 minutes read

CASE STUDY

$2,400,110

TIKTOK
INFLUENCER:

@LAURENGODWIN

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Introduction

FlutterHabit, a rising star in the beauty industry, recognized the need to enhance their website’s conversion rates to grow from a 7 to an 8-figure business. With a great product but limited in-house design and development expertise, they turned to our agency for a comprehensive CRO solution.

The Challenge

The primary challenge was to maintain, and even increase, conversion rates while scaling up ad spend. As ad spend increases, the average visitor quality often decreases, leading to lower conversion rates. Our goal was to counteract this trend and support FlutterHabit’s ambitious growth plans.

Strategy and Implementation

Our team embarked on a series of A/B tests across FlutterHabit’s website, including the homepage, collections, product pages, navigation, and cart. We also designed and built channel-specific landing pages, optimized to convert diferent types of trafic more efectively. Our developers and designers worked closely to ensure these changes were not only aesthetically pleasing but also functionally efective.

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OUR PRIMARY OBJECTIVES WERE AS FOLLOWS:

6.7M

TOTAL VIEWS

6.7M

Total impressions

13.4K

Link In BioClicks

463K

Total Engagement

$2.4M

Influencer MediaValue

CREATOR CAST

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TIKTOK
INFLUENCER

22.5M Followers

girl

TIKTOK
INFLUENCER

3.3M Followers

girl

TIKTOK
INFLUENCER

11.7M Followers

girl

YOUTUBE
INFLUENCER

22.5M Followers

girl-image

TIKTOK
INFLUENCER

9.4M Followers

TIKTOK
INFLUENCER

8.5M Followers

girl

YOUTUBE
INFLUENCER

122k Followers

girl

YOUTUBE
INFLUENCER

61k Followers

girl-image

TIKTOK
INFLUENCER

22.5M Followers

girl

TIKTOK
INFLUENCER

3.3M Followers

girl

TIKTOK
INFLUENCER

11.7M Followers

girl

YOUTUBE
INFLUENCER

22.5M Followers

girl-image

TIKTOK
INFLUENCER

9.4M Followers

TIKTOK
INFLUENCER

8.5M Followers

girl

YOUTUBE
INFLUENCER

122k Followers

girl

YOUTUBE
INFLUENCER

61k Followers

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@laurengodwin Sharing my BIGGEST insecurity…😅 That Before VS After though?!😳🦷 @TruSmile Veneers ♬ Aesthetic - Tollan Kim
@itsjustnyissa I Absolutely Love My New Teeth 🔥They Are Definitely A Must Have #shinysmileveneers #veneers #fyp ♬ WAIT FOR U - Future
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@possumgirl Get 15% OFF Your Snap-On Veneers with code ELYZA15 Shop Now: @TruSmile Veneers #trusmile #trusmileveneers #veneer #snapon ♬ FEEL THE GROOVE - Queens Road, Fabian Graetz
@francescafarago

Say cheese😁 http://shinysmileveneers.com ad

♬ Originalton - vzqrblx
@thatloperlady Get 15% off your snap-on Veneers. Use our personal code Thatloperlady15! Shop now @TruSmile Veneers #snaponveneers #smile #veneers #trusmile #fyp ♬ Creative - Smile

The results were transformative:

  • Conversion Rate Growth: We successfully increased FlutterHabit’s conversion rate by 49%.
  • Business Growth: Our eforts contributed significantly to FlutterHabit scaling from a 7 to an 8-figure business.
  • Enhanced Customer Lifetime Value: By improving their subscription ofering, we helped enhance customer lifetime value, further driving business growth.

Conclusion

This project with FlutterHabit exemplifies our agency’s capability to drive significant growth in the ecommerce sector. Our tailored approach to CRO, combining strategic A/B testing with bespoke landing page design, proves to be a powerful formula for transforming conversion rates and business scale.

We love DTC Pages!

I really appreciate how easy it is to work with DTC Pages. They are open to hearing new ideas and are always bringing fresh eyes to the site in order to propose new tests. We are so lucky to have found them and look forward to the continued success they bring FlutterHabit.

Kendra DeYoung

Head of Growth, Flutterhabit

Ready To Get Started?

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