SHINYSMILE'S RECORD-BREAKING YOUTUBE TRIUMPH

3 minutes read

CASE STUDY

$2,400,110

SHINYSMILE'S RECORD-BREAKING YOUTUBE TRIUMPH

3 minutes read

CASE STUDY

$2,400,110

Introduction

ShinySmile stands at the forefront of the Snap On Veneers market in the United States, revolutionizing the way people achieve their dream smiles. Seeking to expand their reach and enhance brand visibility, ShinySmile partnered with our agency for comprehensive Influencer Marketing management services.

The Challenge

The core challenge was crafting an influencer marketing strategy from scratch, aiming for an autonomous, sustainable system that would integrate seamlessly into ShinySmile’s ongoing marketing endeavors. Snap On Veneers presented a unique hurdle; it is a niche product that requires influencers to share personal experiences about their teeth, a topic many find too intimate for public disclosure. This made influencer recruitment and engagement particularly complex.

Strategy

Our strategy centered on leveraging YouTube and TikTok’s reach through targeted influencer collaborations. We implemented A/B testing to identify the most impactful content strategies, ranging from sponsored videos to story-driven posts. Special emphasis was placed on TikTok’s short-form content, adapting our approach to resonate deeply with diverse audiences. This streamlined process enabled us to refine and scale our tactics efficiently, enhancing campaign effectiveness and brand engagement.

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OUR PRIMARY OBJECTIVES WERE AS FOLLOWS:

OUR PRIMARY OBJECTIVES WERE AS FOLLOWS:

Improve SEO
Ranking

Implement Email
Marketing

Boost Brand
Awareness

Fee Negotiation
for ROI

Targeting Opinion
Leaders

Contract Terms
Negotiation

19,500,000

TOTAL VIEWS

19.5M

Total impressions

13.4K

Link In Bio Clicks

2.1M

Total Engagement

$2.4M

Reported Sales

Influencer Marketing

Elevate your brand’s presence and drive meaningful engagement with your target audience.

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22.5M Followers

girl

3.3M Followers

girl

11.7M Followers

girl

376K Followers

girl-image

9.4M Followers

8.5M Followers

girl

122k Followers

girl

61k Followers

girl-image

22.5M Followers

girl

3.3M Followers

girl

11.7M Followers

girl

376K Followers

girl-image

9.4M Followers

8.5M Followers

girl

YOUTUBE
INFLUENCER

122k Followers

girl

YOUTUBE
INFLUENCER

61k Followers

girl-image

TIKTOK
INFLUENCER

22.6M Followers

girl

TIKTOK
INFLUENCER

3.8M Followers

girl

TIKTOK
INFLUENCER

11.9M Followers

girl

YOUTUBE
INFLUENCER

376K Followers

girl-image

TIKTOK
INFLUENCER

9.4M Followers

TIKTOK
INFLUENCER

8.5M Followers

girl

YOUTUBE
INFLUENCER

122k Followers

girl

YOUTUBE
INFLUENCER

61k Followers

YouTube Campaigns

New heights with dynamic YouTube influencer campaigns that resonated with audiences.

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TikTok Campaigns

Impactful results with our TikTok influencer campaigns, ensuring maximum engagement and virality.

11.7M Views

1.6M Views

605K Views

11.7M Views

1.6M Views

1.7M Views

280K Views

788K Views

605K Views

11.2M Views

281K Views

778K Views

Campaign Mastery

Influencer campaigns are a curated blend of tailored strategies designed to meet needs of your brand.

Tangible Results

  • Viral Success: A collaboration with influencer @KAELYNGUTIERREZ emerged as a viral sensation, setting a benchmark for sponsored YouTube content.

  • Business Growth: Our strategic influencer partnerships were instrumental in elevating ShinySmile from a 7-figure to an 8-figure business.

  • SEO Mastery: We significantly boosted ShinySmile’s online visibility, making it one of the top-searched brands in the Snap On Veneers category.

Conclusion

This collaboration with ShinySmile underscores our agency’s proficiency in amplifying e-commerce growth through targeted influencer marketing. Our adaptive, data-driven strategies not only navigated the complexities of marketing a niche product but also propelled ShinySmile to new heights of brand success.

Your Target Audience Is Waiting…

Unlock The Impact Of Influencer Marketing

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DEON MEDIA

DM I Discovery Call

15 min

Web conferencing details provided upon confirmation.

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