SHINYSMILE’S RECORD-BREAKING YOUTUBE TRIUMPH
3 minutes read
CASE STUDY
$2,400,110
DENTAL NICHE
TIKTOK
INFLUENCER:
@LAURENGODWIN
Introduction
ShinySmile stands at the forefront of the Snap On Veneers market in the United States, revolutionizing the way people achieve their dream smiles. Seeking to expand their reach and enhance brand visibility, ShinySmile partnered with our agency for comprehensive Influencer Marketing management services.
The Challenge
The core challenge was crafting an influencer marketing strategy from scratch, aiming for an autonomous, sustainable system that would integrate seamlessly into ShinySmile’s ongoing marketing endeavors. Snap On Veneers presented a unique hurdle; it is a niche product that requires influencers to share personal experiences about their teeth, a topic many find too intimate for public disclosure. This made influencer recruitment and engagement particularly complex.
Strategy
Our strategy centered on leveraging YouTube and TikTok’s reach through targeted influencer collaborations. We implemented A/B testing to identify the most impactful content strategies, ranging from sponsored videos to story-driven posts. Special emphasis was placed on TikTok’s short-form content, adapting our approach to resonate deeply with diverse audiences. This streamlined process enabled us to refine and scale our tactics efficiently, enhancing campaign effectiveness and brand engagement.
OUR PRIMARY OBJECTIVES WERE AS FOLLOWS:
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Improve SEO Ranking -
Implement Email Marketing
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Boost Brand Awareness -
Fee Negotiation for ROI
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Targeting Opinion Leaders
Zoom Calls19,5M
TOTAL VIEWS
19.5M
Total impressions
13.4K
Link In BioClicks
463K
Total Engagement
$2.4M
Reported Sales
CREATOR CAST
TIKTOK
INFLUENCER
@LAURENGODWIN
22.5M Followers
TIKTOK
INFLUENCER
@FRANCESCAFARAGO
3.3M Followers
TIKTOK
INFLUENCER
@PAIGEZILBA
11.7M Followers
YOUTUBE
INFLUENCER
@KAELYNGUTIERREZ
22.5M Followers
TIKTOK
INFLUENCER
@BBYGSHAI
9.4M Followers
TIKTOK
INFLUENCER
@ITJUST
8.5M Followers
YOUTUBE
INFLUENCER
@MEIASNOW
122k Followers
YOUTUBE
INFLUENCER
@DEANNDRANUNNERY
61k Followers
@LAURENGODWIN
22.5M Followers
@FRANCESCAFARAGO
3.3M Followers
@PAIGEZILBA
11.7M Followers
@KAELYNGUTIERREZ
376K Followers
@BBYGSHAI
9.4M Followers
@ITJUST
8.5M Followers
YOUTUBE
INFLUENCER
@MEIASNOW
122k Followers
YOUTUBE
INFLUENCER
@DEANNDRANUNNERY
61k Followers
TIKTOK
INFLUENCER
@LAURENGODWIN
22.5M Followers
TIKTOK
INFLUENCER
@FRANCESCAFARAGO
3.3M Followers
TIKTOK
INFLUENCER
@LAURENGODWIN
22.5M Followers
TIKTOK
INFLUENCER
@FRANCESCAFARAGO
3.3M Followers
TIKTOK
INFLUENCER
@PAIGEZILBA
11.7M Followers
YOUTUBE
INFLUENCER
@KAELYNGUTIERREZ
22.5M Followers
TIKTOK
INFLUENCER
@BBYGSHAI
9.4M Followers
TIKTOK
INFLUENCER
@ITJUST
8.5M Followers
YOUTUBE
INFLUENCER
@MEIASNOW
122k Followers
YOUTUBE
INFLUENCER
@DEANNDRANUNNERY
61k Followers
TIKTOK
INFLUENCER
@LAURENGODWIN
22.6M Followers
TIKTOK
INFLUENCER
@FRANCESCAFARAGO
3.8M Followers
TIKTOK
INFLUENCER
@PAIGEZILBA
11.9M Followers
YOUTUBE
INFLUENCER
@KAELYNGUTIERREZ
376K Followers
TIKTOK
INFLUENCER
@BBYGSHAII
9.4M Followers
TIKTOK
INFLUENCER
@ITSJUSTNYISSA
8.5M Followers
YOUTUBE
INFLUENCER
@MEIASNOW
122k Followers
YOUTUBE
INFLUENCER
@DEANNDRANUNNERY
61k Followers
YouTube
TikTok
@LAURENGODWIN
11.7M Views
@FRANCESCAFARAGO
1.6M Views
@PAIGEZILBA
1.7M Views
@ALOHA_HALIA
280K Views
@ITSJUSTNYISSA
788K Views
@LAURENGODWIN
605K Views
Tangible Results
- Viral Success: A collaboration with influencer @KAELYNGUTIERREZ emerged as a viral sensation, setting a benchmark for sponsored YouTube content.
- Business Growth: Our strategic influencer partnerships were instrumental in elevating ShinySmile from a 7-figure to an 8-figure business.
- SEO Mastery: We significantly boosted ShinySmile’s online visibility, making it one of the top-searched brands in the Snap On Veneers category.
Conclusion
This collaboration with ShinySmile underscores our agency’s proficiency in amplifying e-commerce growth through targeted influencer marketing. Our adaptive, data-driven strategies not only navigated the complexities of marketing a niche product but also propelled ShinySmile to new heights of brand success.
We love Deon Media!
I really appreciate how easy it is to work with Deon Media. They are open to hearing new ideas and are always bringing fresh eyes to the site in order to propose new tests. We are so lucky to have found them and look forward to the continued success they bring.
ShinySmile
Head of Growth, ShinySmile
Your Target Audience Is Waiting…
Discovery Call
Unlock The Impact Of Influencer Marketing
DEON MEDIA
DM I Discovery Call
15 min
Web conferencing details provided upon confirmation.
-
Identify core areas of opportunity -
Help you understand what we do -
Find out if we are a good fit 🚀
