SHINYSMILE’S RECORD-BREAKING YOUTUBE TRIUMPH
3 minutes read
CASE STUDY
$2,400,110
-
Boost Brand Awareness
SHINYSMILE’S RECORD-BREAKING YOUTUBE TRIUMPH
3 minutes read
CASE STUDY
$2,400,110
DENTAL NICHE
Introduction
ShinySmile stands at the forefront of the Snap On Veneers market in the United States, revolutionizing the way people achieve their dream smiles. Seeking to expand their reach and enhance brand visibility, ShinySmile partnered with our agency for comprehensive Influencer Marketing management services.
The Challenge
The core challenge was crafting an influencer marketing strategy from scratch, aiming for an autonomous, sustainable system that would integrate seamlessly into ShinySmile’s ongoing marketing endeavors. Snap On Veneers presented a unique hurdle; it is a niche product that requires influencers to share personal experiences about their teeth, a topic many find too intimate for public disclosure. This made influencer recruitment and engagement particularly complex.
Strategy
Our strategy centered on leveraging YouTube and TikTok’s reach through targeted influencer collaborations. We implemented A/B testing to identify the most impactful content strategies, ranging from sponsored videos to story-driven posts. Special emphasis was placed on TikTok’s short-form content, adapting our approach to resonate deeply with diverse audiences. This streamlined process enabled us to refine and scale our tactics efficiently, enhancing campaign effectiveness and brand engagement.
OUR PRIMARY OBJECTIVES WERE AS FOLLOWS:
-
Improve SEO Ranking -
Implement Email Marketing
-
Boost Brand Awareness -
Fee Negotiation for ROI
- Targeting Opinion Leaders
- Contract Terms Negotiation
- Improve SEO Ranking
- Boost Brand Awareness
- Implement Email Marketing
- Fee Negotiation for ROI
- Contract Terms Negotiation
- Targeting Opinion Leaders
OUR PRIMARY OBJECTIVES WERE AS FOLLOWS:
Improve SEO
Ranking
Implement Email
Marketing
Boost Brand
Awareness
Fee Negotiation
for ROI
Targeting Opinion
Leaders
Contract Terms
Negotiation
19,500,000
TOTAL VIEWS
19.5M
Total impressions
13.4K
Link In Bio Clicks
2.1M
Total Engagement
$2.4M
Reported Sales
Influencer Marketing
Elevate your brand’s presence and drive meaningful engagement with your target audience.
@LAURENGODWIN
22.5M Followers
@FRANCESCAFARAGO
3.3M Followers
@PAIGEZILBA
11.7M Followers
@KAELYNGUTIERREZ
376K Followers
@BBYGSHAI
9.4M Followers
@ITJUST
8.5M Followers
@MEIASNOW
122k Followers
@DEANNDRANUNNERY
61k Followers
@LAURENGODWIN
22.5M Followers
@FRANCESCAFARAGO
3.3M Followers
@PAIGEZILBA
11.7M Followers
@KAELYNGUTIERREZ
376K Followers
@BBYGSHAI
9.4M Followers
@ITJUST
8.5M Followers
YOUTUBE
INFLUENCER
@MEIASNOW
122k Followers
YOUTUBE
INFLUENCER
@DEANNDRANUNNERY
61k Followers
TIKTOK
INFLUENCER
@LAURENGODWIN
22.6M Followers
TIKTOK
INFLUENCER
@FRANCESCAFARAGO
3.8M Followers
TIKTOK
INFLUENCER
@PAIGEZILBA
11.9M Followers
YOUTUBE
INFLUENCER
@KAELYNGUTIERREZ
376K Followers
TIKTOK
INFLUENCER
@BBYGSHAII
9.4M Followers
TIKTOK
INFLUENCER
@ITSJUSTNYISSA
8.5M Followers
YOUTUBE
INFLUENCER
@MEIASNOW
122k Followers
YOUTUBE
INFLUENCER
@DEANNDRANUNNERY
61k Followers
YouTube Campaigns
New heights with dynamic YouTube influencer campaigns that resonated with audiences.
TikTok Campaigns
Impactful results with our TikTok influencer campaigns, ensuring maximum engagement and virality.
@XCIMLINN
11.7M Views
@FRANCESCAFARAGO
1.6M Views
@LAURENGODWIN
605K Views
@XCIMLINN
11.7M Views
@FRANCESCAFARAGO
1.6M Views
@PAIGEZILBA
1.7M Views
@ALOHA_HALIA
280K Views
@ITSJUSTNYISSA
788K Views
@LAURENGODWIN
605K Views
@PAIGEZILBA
11.2M Views
@ALOHA_HALIA
281K Views
@ITSJUSTNYISSA
778K Views
Campaign Mastery
Influencer campaigns are a curated blend of tailored strategies designed to meet needs of your brand.
Tangible Results
- Viral Success: A collaboration with influencer @KAELYNGUTIERREZ emerged as a viral sensation, setting a benchmark for sponsored YouTube content.
- Business Growth: Our strategic influencer partnerships were instrumental in elevating ShinySmile from a 7-figure to an 8-figure business.
- SEO Mastery: We significantly boosted ShinySmile’s online visibility, making it one of the top-searched brands in the Snap On Veneers category.
Conclusion
This collaboration with ShinySmile underscores our agency’s proficiency in amplifying e-commerce growth through targeted influencer marketing. Our adaptive, data-driven strategies not only navigated the complexities of marketing a niche product but also propelled ShinySmile to new heights of brand success.
Your Target Audience Is Waiting…
Unlock The Impact Of Influencer Marketing
DEON MEDIA
DM I Discovery Call
15 min
Web conferencing details provided upon confirmation.
-
Identify core areas of opportunity -
Help you understand what we do -
Find out if we are a good fit 🚀
